The Crunch Berry Run - Logo Design and Logo Animation

The Crunch Berry Run is a family-friendly, non-competitive color fun run and walk full of surprises. The Crunch Berry Run is a yearly fundraiser for Murals & More, a nonprofit public arts organization in Cedar Rapids, IA, and sponsored by Quaker Oats (PepsiCo). The proceeds from the Crunch Berry Run help support Murals & More’s mission to cultivate public art in downtown Cedar Rapids, IA.

Project - 2022

• Design a fun and friendly visual identity that will attract families with children, not specifically 5K runners, as this is a non-competitive, interactive art experience.

• Inspiration is to be taken from the Cap’n Crunch’s Crunch Berry cereal and avoid using specific dates to ensure compatibility with usage in future years.

• Primary applications include digital marketing, printed materials, and apparel merchandising.